Precision Run
Precision Run
2019
Run, rebel, run
Created by running specialist David Siik, Precision Run is a unique indoor running program on a mission to redefine how runners — and haters — think about treadmill training. The program’s groundbreaking method uses interval training to tailor each class to the individual runner no matter what their level. In their dedicated studios, oxygen-enriched air, light and music cues that guide each run and advanced treadmills are just the beginning for this running revolution.
AREA 17 created a website and native mobile app that seamlessly integrate with the program’s precision software, and sit at the hub of the Precision Run experience — from learning about the method and booking a class with the right coach to analyzing performance data and sharing it with friends on social media.
Precision Run was named Awwwards’ Site of the Day on June 22, 2019.
- Brand
- Brand strategy
- Experience
- Experience vision and strategy
- Concepting and prototyping
- Experience design
- Design systems
- Technology
- Technology strategy and architecture
- Custom application development
- Custom interface development
- Analytics and optimization
- Cloud-native DevOps
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